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One India strategy is not sufficient, several strategies are needed
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India is one of the most diverse countries in the world, and as India is more like a continent than a country, one India strategy is not sufficient. “Whatever you can rightly say about India, the opposite is also true.” Joan … Read More

Amazon and Indian Business Model Adaptation
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As you may have noticed, we believe that you if wish to become successful in India, you need to adapt your business model to the Indian market. But this Indian business model adaptation is significantly easier said than done. Here … Read More

Pad Man – a Bollywood guide to entrepreneurship
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We watched Pad Man a couple of weeks back. To my surprise, the movie not only addressed a significant social issue in India (the use of sanitary pads – or more correctly, the lack thereof), but also highlighted important aspects of … Read More